In the fast-evolving world of technology, the way we shop has been dramatically transformed. One of the most exciting innovations in recent years is the use of Augmented Reality (AR) in retail—and when it comes to furniture shopping, IKEA Place is leading the charge. This powerful app lets users visualize how IKEA furniture will look and fit in their own homes using AR technology. No more guesswork, measuring tapes, or returning bulky items. With IKEA Place, you can see it before you buy it.
This article dives deep into the capabilities of IKEA Place, showing how it works, who it’s for, and why it’s considered one of the top mobile applications for interior design. Let’s explore how this app is transforming the way we decorate our homes.
What is IKEA Place and How Does It Work?
IKEA Place is an AR-based mobile application developed by IKEA in partnership with Apple. It was initially launched in 2017, taking full advantage of Apple’s ARKit technology. The main feature of the app is its ability to let users place true-to-scale 3D models of IKEA furniture into their real-world environment using their smartphone camera.
Once the app is installed, users simply scan the room with their phone. After a few seconds of calibration, they can choose a product from the IKEA catalog and “drop” it into their space. The app ensures realistic lighting, accurate scaling, and spatial understanding.
Key Features That Make IKEA Place Stand Out
IKEA Place is more than just a visual gimmick—it is a functional, practical tool for shoppers, designers, and homeowners alike. Here are some of its standout features:
- True-to-Scale Models: Every item in the app is rendered to scale, so what you see is what you’ll get.
- AR Placement: Drop sofas, beds, chairs, and tables into your room using your phone’s camera.
- 360-Degree Views: Users can walk around the item as if it were physically there.
- Integrated Catalog: Easily browse or search IKEA’s catalog and test multiple items.
- Save and Share Designs: Take screenshots or share your virtual room with friends or family for feedback.
These features combine to make the shopping experience intuitive, enjoyable, and precise.
Augmented Reality: Revolutionizing Furniture Shopping
Augmented Reality is not new, but its integration into consumer apps like IKEA Place has redefined how people interact with products before purchase. AR reduces uncertainty and bridges the gap between imagination and reality.
According to a 2021 study by Deloitte, “AR has increased customer confidence in online shopping by up to 33%, especially in product categories where size and placement are key.” (Deloitte Insights, 2021)
For furniture, this is crucial. We’ve all faced the frustration of buying a piece that’s too big, too small, or clashes with existing decor. IKEA Place takes those risks out of the equation.
Step-by-Step Guide: Using IKEA Place for the First Time
Getting started with IKEA Place is simple. Here’s a quick guide for new users:
- Download the App: Available for iOS (iPhone 6s or newer) via the App Store.
- Open the App: Allow camera access and permissions.
- Scan Your Space: Move your phone slowly across the floor and walls.
- Browse Products: Search by product name, category, or room type.
- Place the Item: Tap on the item and drop it into your room.
- Adjust View: Move around the item and reposition it as needed.
- Save & Share: Take a photo or video of your design.
“Using IKEA Place feels like trying on clothes—except for your home,” says Jenna Wortham, technology writer for The New York Times (Wortham, 2019, NYT Tech Review).
Comparison Table: IKEA Place vs. Traditional Furniture Shopping
| Feature | IKEA Place | Traditional Shopping |
|---|---|---|
| Real-Time Visualization | ✅ Yes, via AR | ❌ No |
| Time-Saving | ✅ Very fast | ❌ Requires travel & time |
| Return Risk | 🔽 Lower (preview before buying) | 🔼 Higher |
| Product Exploration | ✅ Browse instantly | ❌ Limited to store inventory |
| Shareability | ✅ Easily share room designs | ❌ Manual descriptions only |
As shown in the table, IKEA Place simplifies several friction points in the traditional shopping process.
Advantages for Different User Types
For Homeowners:
- Visualize full room makeovers without moving a single piece of furniture.
- Mix and match different IKEA items for a cohesive look.
- Measure spatial fit with precision.
For Renters:
- Plan flexible arrangements that won’t damage walls or floors.
- Test compact furniture for smaller living areas.
For Interior Designers:
- Present realistic concepts to clients.
- Use the app in design consultations.
- Save time by showing accurate layouts virtually.
IKEA Place and E-Commerce Integration
Another brilliant aspect of IKEA Place is how it connects directly with IKEA’s e-commerce platform. Once you’ve found the perfect item using AR, you can simply tap “Buy Now” and proceed with the purchase through IKEA’s official website or app. This frictionless experience is a perfect example of “phygital” (physical + digital) commerce.
Common Questions About IKEA Place
Here are some frequently asked questions (FAQs) from users:
- Does IKEA Place work on Android?
Initially, it was exclusive to iOS, but some Android versions now support it via Google ARCore (device compatibility required). - Are all IKEA products available?
Not all, but the most popular and larger furniture items are included. - Can I use IKEA Place offline?
No. It requires an internet connection for catalog access and AR rendering. - Is the app free?
Yes, IKEA Place is completely free to download and use.
Table: Pros and Cons of IKEA Place
| Pros | Cons |
|---|---|
| Accurate AR visualization | Limited product range |
| Easy to use interface | Requires modern smartphones |
| Integrates with e-commerce | Not ideal for complex room plans |
| Enhances buyer confidence | No support for customization |
While it’s not perfect, IKEA Place offers immense value to everyday users and professionals alike.
The Future of AR in Home Design
IKEA Place is just the beginning. The success of the app points toward a future where AR becomes standard in online shopping—not just for furniture, but for clothing, appliances, and even art. With Apple, Google, and Meta investing heavily in AR, we can expect future iterations of IKEA Place to include:
- Multi-item room design
- Virtual walk-throughs
- AI-powered recommendations
- Integration with VR headsets
These advancements will further blur the line between the physical and digital, enhancing user experience beyond what’s currently possible.
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Final Thoughts
IKEA Place is more than an app—it’s a tool that empowers users to make confident, informed decisions about how they furnish and decorate their homes. By leveraging AR, it creates a bridge between imagination and reality, turning abstract ideas into concrete plans. Whether you’re a casual shopper, a renter planning a small space, or a professional interior designer, this app provides value, precision, and inspiration.
With its intuitive design, powerful AR capabilities, and seamless integration with IKEA’s shopping platform, IKEA Place represents the future of furniture shopping. Try it once, and you’ll never look at home decor the same way again.
References (Citations)
- Wortham, Jenna. “Using IKEA Place Is Like Trying on Clothes—But for Your Living Room.” The New York Times, 2019. Available at: https://www.nytimes.com
- Deloitte Insights. “Augmented Reality and Retail: New Paths to Customer Confidence.” Deloitte Digital Report, 2021. Available at: https://www2.deloitte.com
References
WORTHAM, Jenna. Using IKEA Place Is Like Trying on Clothes—But for Your Living Room. The New York Times, 2019. Available at: https://www.nytimes.com. Accessed on: 1 June 2025.
DELOITTE. Augmented Reality and Retail: New Paths to Customer Confidence. Deloitte Digital Report, 2021. Available at: https://www2.deloitte.com. Accessed on: 1 June 2025.
